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The 3 Simple Sentences That Fuel Under Armour’s Success

In 2015, Under Armour, which started in a basement in 1996, became the second largest sportswear brand in the United States, trailing only Nike. Founder and CEO Kevin Plank really does see his company as a team, always referring to “teammates,” and never “employees.” In the mid-1990s he was a walk-on who became a special teams football captain at the University of Maryland and who, during a heatwave, became profoundly disillusioned with the sweaty cotton undershirt he had to wear.


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